Answers
Since the Score of Brand B is highest i.e, 6.4, so the consumer will likely choose Brand B.
Ways the marketer of Brand B can enhance consumer likelihood of purchasing its brand are as follows:-
- As from the data we can see that Operating System has the highest Importance weights and Brand B also has the highest weight score. So this can be a strong point for the marketer to point out to the customers.
- As customers are nowadays attracted towards the big screen size, and the Brand B is among the biggest screen size in the market. So marketer may use this as a tactic to enhance customer likelihood.
- Good Advertisement, educating the customers about the tablet may enhance the customer likelihood.
- Price of the tablet score of Brand B is highest means the value that the customers are getting though this Brand is maximum. So the marketer task is to tell the customers about all the things customer are getting at this price.
(A) Attributes (A*C) Weight Score of B 0.7 (D) Brand Score of A (B) (A*B) Importance Brand Score Weight Score Brand Score Weights of A of A of A 0.1 0.5 0.3 3 0.9 0.5 6 0. 15 0.5 (A*D) Weight Score of C 0.7 1.2 5 Screen Size Price Operating System Apps Available 1.8 4 6 6 3.5 0.4 3 0.6 Score 4.9 6.4 5.5
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