1 answer

One way consumers can evaluate alternatives is to identify important attributes and assess how purchase alternatives...

Question:

One way consumers can evaluate alternatives is to identify important attributes and assess how purchase alternatives perform on those attributes. Consider the purchase of a tablet. Each attribute is given a weight to reflect its level of importance to that consumer. Then the consumer evaluates each alternative on each attribute​ (higher ratings indicate higher​ performance). A score can be calculated for each brand by multiplying the importance weight for each attribute by the​ brand's score on that attribute. These weighted scores are then summed to determine the score for that brand. Calculate the weighted scores for all brands. Which brand would this consumer likely​ choose? Which brand is this consumer least likely to​ purchase? Discuss way the marketer of this brand can enhance consumer likelihood of purchasing its brand.

                                                                                                                                                                                                 

Importance Weight Alternative Brands B A Attributes Screen size Price Operating System Apps available NON ONTO no Brand Score

Importance Weight Alternative Brands B A Attributes Screen size Price Operating System Apps available NON ONTO no Brand Score

Answers

(A) Attributes (A*C) Weight Score of B 0.7 (D) Brand Score of A (B) (A*B) Importance Brand Score Weight Score Brand Score Wei

Since the Score of Brand B is highest i.e, 6.4, so the consumer will likely​ choose Brand B.

Ways the marketer of Brand B can enhance consumer likelihood of purchasing its brand are as follows:-

  • As from the data we can see that Operating System has the highest Importance weights and Brand B also has the highest weight score. So this can be a strong point for the marketer to point out to the customers.
  • As customers are nowadays attracted towards the big screen size, and the Brand B is among the biggest screen size in the market. So marketer may use this as a tactic to enhance customer likelihood.
  • Good Advertisement, educating the customers about the tablet may enhance the customer likelihood.
  • Price of the tablet score of Brand B is highest means the value that the customers are getting though this Brand is maximum. So the marketer task is to tell the customers about all the things customer are getting at this price.
.

Similar Solved Questions

1 answer
The angle (with respect to the vertical) of a simple pendulum is given by theta =...
The angle (with respect to the vertical) of a simple pendulum is given by theta = theta_m cos[(4.98 rad/s)t + phi]. If at t = 0, theta = 0.0450 rad and d theta/dt = -0.220 rad/s, what are (a) the phase constant phi and (b) the maximum angle theta_m? (a) Number 44 unit This answer has no units (b) Nu...
1 answer
Problem 2 The normal and shear stresses act on normal and shear stresses at this point...
Problem 2 The normal and shear stresses act on normal and shear stresses at this point on the in equilibrium equations (free body wedge diagram) a stressed body as shown in the figure. Determine the clined plane 5 horizontal to 2 vertical using the (25 pts.) 86 MPa S8 MPa 45 MPa...
5 answers
Evaluate the integral} Vsr? + 3y dAwhere the region R is given by the figurewith a = 5 and c = 3 (Assume the curved boundary of the figure is circular with center at the origin.)J JR322 + 3y2 dA =
Evaluate the integral } Vsr? + 3y dA where the region R is given by the figure with a = 5 and c = 3 (Assume the curved boundary of the figure is circular with center at the origin.) J JR 322 + 3y2 dA =...
5 answers
KHHHLHHAUHNHATHHHANLURHHNAHHHHNRHHHHHNHHDHHHHHHHNAHHHJemtuv Iuiqng940 4R4X2q Hpinonk Wonje31 STTp} 1oy XHJAMSuN(be)+JD K(5)3vK(br)+7D be)laM1mprj83] 341Jo} (X Wia3ur42 Kaj3u3 334} PIEPURJS at4 pupmnpie? ox siequaiod pouonpax prepuBIS ASni
KHHHLHHAUHNHATHHHANLURHHNAHHHHNRHHH HHNHHDHHHHHHHNAHHH Jemtuv Iuiqng 940 4R4X 2q Hpinonk Wonje31 STTp} 1oy X HJAMSuN (be)+JD K(5)3v K(br)+7D be)laM 1mprj83] 341Jo} (X Wia3ur42 Kaj3u3 334} PIEPURJS at4 pupmnpie? ox siequaiod pouonpax prepuBIS ASni...
4 answers
Sister 3 are carry are il identical; chromatids are alleles Kue) fo V fo different the the same same alleles Homologous genes; genes; for the carry are same N chromosomes different alleles for the same genes
Sister 3 are carry are il identical; chromatids are alleles Kue) fo V fo different the the same same alleles Homologous genes; genes; for the carry are same N chromosomes different alleles for the same genes...
1 answer
13. + -/3 points In a Broadway performance, a 82.0-kg actor swings down from a height...
13. + -/3 points In a Broadway performance, a 82.0-kg actor swings down from a height of h = 4.25 m. a. What is his speed when he reaches the bottom of the arc? m/s b. At the bottom of his arc, he picks up his 55.0-kg costar in an inelastic collision. What is their speed after the collision? m/s c. ...
5 answers
'%O SI 0j035 papjo3au Ilejano Jnox "duane SI4} JO} %0 J0 &j035 e pana33J nOA saul} 8 wbiqojd SI4} paidualie a1EY nOA popjojal SEM @1035 JnoaSJaMSuV JugnSSJaMSUV KW MaieldUI X JOL bujseej?ul SI (x)fbujseejul SI (x)f 4PI4M Jano (sJieiBlui 841 puiys+* (x)f LiX4187 IQujod 4)"1204j03 LON SI B^OQE JaMsuB B4L(oioo(9 NIUMUI-
'%O SI 0j035 papjo3au Ilejano Jnox "duane SI4} JO} %0 J0 &j035 e pana33J nOA saul} 8 wbiqojd SI4} paidualie a1EY nOA popjojal SEM @1035 Jnoa SJaMSuV JugnS SJaMSUV KW Maield UI X JOL bujseej?ul SI (x)f bujseejul SI (x)f 4PI4M Jano (sJieiBlui 841 puiy s+* (x)f LiX 4187 IQujod 4) "12...
5 answers
Calf muscleLower leg bones
Calf muscle Lower leg bones...
5 answers
You have binomial experiment with 10,000 trials and probabilityof success 0.35. You want to estimate the resulting binomialdistribution with a normal curve. Determine the mean and standarddeviation of the binomial distribution to facilitate the normalapproximation.
You have binomial experiment with 10,000 trials and probability of success 0.35. You want to estimate the resulting binomial distribution with a normal curve. Determine the mean and standard deviation of the binomial distribution to facilitate the normal approximation....
1 answer
(30) 1. a) Briefly explain the physical reasoning for requiring a wavefunction to be normalized, b)...
(30) 1. a) Briefly explain the physical reasoning for requiring a wavefunction to be normalized, b) The state of a harmonic oscillator is given by the wavefunction: P(x, t0) = A1 01(x) + A2 02(x). Where Al and A2 are constants and 1(x) and 02(x) are energy eigenfunctions associated with energies E, ...
1 answer
1. If the standard solutions had unknowingly been made up to be 0.0024 M AgNO3 and 0.0040 M K2CrO...
1. If the standard solutions had unknowingly been made up to be 0.0024 M AgNO3 and 0.0040 M K2CrO4, would this have affected your results? If so, how? a. The molar absorptivity for CrO2−4 would have been too large. This would have resulted in a value of Ksp that is smaller than it should ha...
4 answers
Bag containg 3 different red marbles , 5 different green marbles and 3 different blue marbles. You randomly grab 4 of those marbles (no repetition) What i8 the probability of getting all three red marbles given that you picked up exactly one blue marble?
bag containg 3 different red marbles , 5 different green marbles and 3 different blue marbles. You randomly grab 4 of those marbles (no repetition) What i8 the probability of getting all three red marbles given that you picked up exactly one blue marble?...
4 answers
10. Let _ , Y, and Z be independent random variables with means /LX . #Y _ #"z and variances 0}.6}.0h respectively Define U = X + 2 and V =Y+z Give formula for the covariance Cov(U,V) in terms of the /' $ and &s.
10. Let _ , Y, and Z be independent random variables with means /LX . #Y _ #"z and variances 0}.6}.0h respectively Define U = X + 2 and V =Y+z Give formula for the covariance Cov(U,V) in terms of the /' $ and &s....
1 answer
4. Explain what happens in the long run when firms in an industry are earning positive...
4. Explain what happens in the long run when firms in an industry are earning positive profit, and why economists assume normal profit in competitive industries is 0. 5. Explain price discrimination and how it can increase efficiency....
1 answer
Rd File Edit View Insert Format Tools Table Window Help AutoSaver @ S E D 213...
rd File Edit View Insert Format Tools Table Window Help AutoSaver @ S E D 213 Cell Division Meiosis Online Lab Q me Insert Draw Design Layout References Mailings Review > Share Comme Times New... 11 A A Aa AO E E ES ster в I vab x x Av AL Styles Styles Pane 5. If a parental cell has 46 chro...
1 answer
A person wears a hearing aid that uniformly increases the intensity level of all audible frequencies...
A person wears a hearing aid that uniformly increases the intensity level of all audible frequencies of sound by 30.7 dB. The hearing aid picks up sound having a frequency of 250 Hz at an intensity of 2.70 x 101 W/m2. What is the intensity delivered to the eardrum? W/m2...
5 answers
That The the W 1 W : ucket Findtene 1 1 can win ofters 1 1 expectation ifa Quo than 3 1 6 ii one Round to (5) jpiiop 1 8 1 1 V 1 1 J and problems 8 1 pnzes. 3 aiter 2 1 dror 3
that The the W 1 W : ucket Findtene 1 1 can win ofters 1 1 expectation ifa Quo than 3 1 6 ii one Round to (5) jpiiop 1 8 1 1 V 1 1 J and problems 8 1 pnzes. 3 aiter 2 1 dror 3...
5 answers
Experimental Determinalon ofu Rate Law74 09Ceent MaahCorskht M elect4t2_cCcnaMuat C ujs @enuedurzulhederedee uruulcnoninatn; usbuedhlkalolzaimgEbloPJn nIMacinCallalaMalu |3Calt5e0 'in=end [D luurmA uperometa WeleL4ett7Hmnlalt IetetValueUntts
Experimental Determinalon ofu Rate Law 74 09 Ceent Maah Corskht M elect 4t2_c Ccna Muat C ujs @enuedurzulhederedee uruulcnoninatn; usbuedhlkalolzaimgEblo PJn n I Macin Callala Malu |3 Calt5e0 'in= end [D luurmA uperometa Wele L4ett7 Hmnlalt Ietet Value Untts...
1 answer
Which of the following is an advantage of corporations relative to partnerships and sole proprietorships? Increased...
Which of the following is an advantage of corporations relative to partnerships and sole proprietorships? Increased legal liability for investors Easier to transfer ownership Most common form of organization Lower taxes...
1 answer
What are the lunar mare?
What are the lunar mare?...
5 answers
Part Anavet tluunn (10 points) (a) Fudl derivative tlue functionparticle mov > accutdifgmulioslt) =#(2 0unen HCESUNA sccOnGs Ac acceleration melTi fiu the velocity "(t) a1d a(t) atu] te Wuetd the ptick at ( =the particle motng Whenright?the particle moving to the left? Whenpartick - at rest? When the60-"
Part Anavet tluunn (10 points) (a) Fudl derivative tlue function particle mov > accutdifg mulio slt) =# (2 0 unen HCESUNA sccOnGs Ac acceleration melTi fiu the velocity "(t) a1d a(t) atu] te Wuetd the ptick at ( = the particle motng When right? the particle moving to the left? When partick -...
1 answer
Q4 (50 pts Extra Credit): Design the doubly reinforced concrete beam shown below if it is...
Q4 (50 pts Extra Credit): Design the doubly reinforced concrete beam shown below if it is subjected to a bending moment of 900 k.ft f. = 4,800 psi fy= 60 ksi 27" 15"...
5 answers
PointsSERCP1I 17.2.OP.005_My Notes4n aiuminvm wire has length27.0resistance 3.60 $ at 20.0'C. Assuming Circuiar cross-section_ what the wire'$ dlameter (In mm)? The resistivity aluminum 20.0*C IsNeed Help?F4ad Ile
points SERCP1I 17.2.OP.005_ My Notes 4n aiuminvm wire has length 27.0 resistance 3.60 $ at 20.0'C. Assuming Circuiar cross-section_ what the wire'$ dlameter (In mm)? The resistivity aluminum 20.0*C Is Need Help? F4ad Ile...
1 answer
P(A|B) = P(A) represents an example of Select one: a. Statistical independence (event A is statistically independent...
P(A|B) = P(A) represents an example of Select one: a. Statistical independence (event A is statistically independent of event B) b. Statistical correlation (event A is statistically correlated to event B) c. Statistical ambivilance (event A is statistically ambivilant in regards event...
5 answers
Select the stronger acid or base from each pair. Explain briefly.Pair 1 (stronger baselPair 2 (stronger acid)OHOHNOzPair 3 (stronger baselNH2 NOzDraw a Frost circle for the following molecule Fill in the electrons, and label bonding; non-bonding; and anti-bc orbitals Does this predict the molecule is aromatic Or anti-aromatic? Explain briefly pts)_NHz
Select the stronger acid or base from each pair. Explain briefly. Pair 1 (stronger basel Pair 2 (stronger acid) OH OH NOz Pair 3 (stronger basel NH2 NOz Draw a Frost circle for the following molecule Fill in the electrons, and label bonding; non-bonding; and anti-bc orbitals Does this predict the mo...
1 answer
Please show work or explain to help me understand a little clearer. Thank you! The State...
Please show work or explain to help me understand a little clearer. Thank you! The State of Ohio is considering the following two mutually exclusive projects (i.e., you can't do both projects) to fund out of its new capital budget. Assuming the State of Ohio has a discount rate of 5% make a rec...
1 answer
A company had inventory on November 1 of 5 units at a cost of $30 each....
A company had inventory on November 1 of 5 units at a cost of $30 each. On November 2, they purchased 20 units at $32 each. On November 6 they purchased 16 units at $35 each. On November 8, 18 units were sold for $65 each. Using the LIFO perpetual inventory method, what was the value of the inventor...
5 answers
Find a. Round your answer to the nearest hundredth_46570 AJ 7.50 0 B. 10.05 0 c. 17.61 0 D: 6.52
Find a. Round your answer to the nearest hundredth_ 46 57 0 AJ 7.50 0 B. 10.05 0 c. 17.61 0 D: 6.52...
5 answers
The magnitude of the impedance of a capacitor, called thecapacitative reactance, is represented by the symbol Xc. Based onyour answer to question 4, is the capacitative reactance related tothe frequency f and capacitance C by the relation Xc= 2fC or Xc=1/2fC? Expalin youranswer
The magnitude of the impedance of a capacitor, called the capacitative reactance, is represented by the symbol Xc. Based on your answer to question 4, is the capacitative reactance related to the frequency f and capacitance C by the relation Xc= 2fC or Xc =1/2fC? Expalin your answer...
1 answer
Solve. Problems involving interest refer to simple interest. Millennium Securities last year invested $\$ 600,000$ in mutual funds. The international fund earned $11 \%$ simple interest. The high-tech fund earned $7 \%$ simple interest. At the end of the year, the company had earned $\$ 50,000$ in interest. How much did it invest in each fund?
Solve. Problems involving interest refer to simple interest. Millennium Securities last year invested $\$ 600,000$ in mutual funds. The international fund earned $11 \%$ simple interest. The high-tech fund earned $7 \%$ simple interest. At the end of the year, the company had earned $\$ 50,000$ in i...
1 answer
Page 16 Example: An electronic parts factory produces resistors. Assume the resistance follows a distribution with...
Page 16 Example: An electronic parts factory produces resistors. Assume the resistance follows a distribution with standard deviation 0.156 ohms. A random sample of 60 resistors has an average resistance of 0.45 ohms. The factory wishes to test that the population mean resistance is less than 0.5 oh...
1 answer
Webaccess lambsofthelatingate TRUITY SIGN UP GENIUS ENTS value: Ю00 points The Field Detergent Company sold merchandise...
Webaccess lambsofthelatingate TRUITY SIGN UP GENIUS ENTS value: Ю00 points The Field Detergent Company sold merchandise to the Abel Company on June 30, 2016. Payment was made in the form of a noninterest-bearing note requiring Abel to pay $85.000 on June 30, 2018. Assume that a 10% interest ra...
5 answers
The follovring data give thc hourly wagc ratesCollars) eight employees of company23 23 23 23 23 23 23Calculate the standard deviationvalue zero? Whv?Fenct numMocr no tomatncrClick You would Ilke Show Work tor thls question: Qoen Showy olbrocirmJn 07 roblamTi A
The follovring data give thc hourly wagc rates Collars) eight employees of company 23 23 23 23 23 23 23 Calculate the standard deviation value zero? Whv? Fenct numMocr no tomatncr Click You would Ilke Show Work tor thls question: Qoen Showy olb rocirm Jn 07 roblam Ti A...
1 answer
Plz show all work... Exercises for Chapter 7: Sa mpling Distributions I entrance exam at an...
plz show all work... Exercises for Chapter 7: Sa mpling Distributions I entrance exam at an MBA program in the Central Valley of doo Are scores on the GMAT entrance exam a discrete or a continuous variable? What is the probability that a randomly selected application will report a GMAT score...

-- 0.022675--